American country singer Carrie Underwood has been announced as global brand ambassador for Almay, and is to appear in global multimedia campaigns across TV, print, in-store, digital and social platforms for the cosmetics brand.

Underwood commented 'I love Almay's positive approach to beauty because it's so important to celebrate our natural beauty and enhance what makes us unique. I'm also really impressed by their products, which I use in my daily life and when I'm working'.